ELLENSBURG — Amy Mumma doesn’t care what her students like. She tells them on the first day of class that their personal tastes aren’t important.
"It’s about what the customer likes, so ditch the ego," she tells her students at Central Washington University.
For Mumma, it’s vital that students never forget it’s the customer who matters. That’s because they’re preparing to enter a business often perceived as snobby and self-important.
"There’s already too much ego in the wine industry. I don’t want to add to it," she said.
Mumma shows no evidence of an inflated ego, but it would be understandable if she did.
Read Dan Catchpole’s entire Yakima Herald-Republic article here.
Photo: CWU wine program coordinator and teacher Amy Mumma, left, visits Swiftwater Cellars winery at Suncadia July 18, 2012 where she talks with (l-r) Nik Larsen , Cara LeDuc and Lara Bainter. All three, employees of Swiftwater Cellars, have studied under Mumma. Mumma often visits her current and former students at the wineries at which they work. (GORDON KING/Yakima Herald-Republic)
CWU’s TRIO Student Support Services grant has been renewed for another five-year cycle. With the $Tuition Drops 20 Percent At Central Washington University
Tuition will drop 20 percent at CWU over the next two years. The reduction, approved by the state LeCWU Jazz Band I Closes Out Jazz In The Valley
Jazz in the Valley closed out Sunday with CWU Jazz Band I, the first time a student-only band has p