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Communication

Undergraduate Programs

Communication

Communication Studies Major, BA

The communication studies major begins with a traditional liberal arts perspective, infuses an international/intercultural perspective, and then focuses on practical application of communication knowledge and skill. The major is intended for students who wish to be at home in a wide range of situations and cultures and who value the role of communication in creating effective relationships locally and globally. The major is also an effective foundation for advanced study (academic or professional). Students must complete the communication foundation courses prior to acceptance into the communication studies major.  Program Requirements. 2 year planSample 4 year plan for Communication StudiesMajor Application. Pre Major Application.

Public Relations Major, BA

Public relations has become an indispensable part of any organization, company, institution, or government trying to create a body of public opinion to support its mission, vision, or values. Understood as a management function in modern organizations in the corporate world, this same professional level has been adopted by NGOs, non-profit organizations, and even governments and countries as a whole. This new scenario offers plenty of opportunities for multifaceted public relations practitioners with skills in written and interpersonal communication, research, negotiation, leadership, creativity, logistics, and problem solving. Students must complete the communication foundation courses prior to acceptance into the public relations major.  Program Requirements. 2 Year Plan.  Sample 4 year plan for a Public Relations MajorMajor ApplicationPre Major Application. Career Manual.

Journalism Major, BA

In today’s environment of converging media, successful journalists need the necessary skills and concepts to tell meaningful stories for a variety of outlets. In this major, students learn how to conceive ideas and collect and present information using words, pictures, and sounds to craft news stories that are accurate, fair, clear, and compelling. Students will also understand the ethical, legal, and management environment of journalism and the fundamental role media plays in our social, political, and economic system. A specialization in print or broadcast is required. Students must complete the communication foundation courses prior to acceptance into the journalism major.  Major ApplicationPre Major Application.

Specializations:

 

Communication Minor

The communication minor introduces students to the study of communication within a modern social and cultural context.
Students in teacher education must meet with the department chair and the certification director to determine the course of study necessary for endorsement.  Program Requirements.  Minor Application.

Organizational Communication Minor

The minor in organizational communication is designed to complement a broad spectrum of majors leading to careers in government, education, social and community services. Emphasis is placed on an understanding of the basic nature of communication in organizations, and on the fundamental knowledge and skills necessary for effective communication in organizations at the interpersonal small group, and public (large group) levels.  Program RequirementsMinor Application.

Advertising Minor

The minor in advertising develops competence in advertising planning, production, and distribution. Students majoring in majors within the department are encouraged to take the advertising minor. However, it must be done in addition to the requirements of the majors, and does not qualify as an outside minor.  Program RequirementsMinor Application.

Non-profit Organization Management Minor

The minor in non-profit organization management is an interdisciplinary minor designed to provide an understanding of the organization, financing and management issues in non-profit organizations. It is designed to complement majors in artistic, advocacy and educational endeavors. The minor provides practical, hands-on skills as well as discussion of the issues facing non-profit organizations. Program RequirementsMinor Application.

Film and Video Studies

The Film and Video Studies program is an innovative, interdisciplinary, undergraduate program leading to a Bachelor of Arts in Film and Video Studies. Students complete a sequence of core courses and choose a specialization in either Critical Studies or Production. Students may decide to complete both specializations; but may count only the core requirements toward both specializations. Minors are available in Critical Studies and Visual Literacy.

Film and Video Studies Major, BA

Students must maintain a 2.4 GPA or higher with a minimum grade of C- in all courses counted toward fulfilling the film and video studies major or minor requirements.  Program RequirementsMajor Application. Pre Major Application.

Specializations:

  • Critical Studies

The critical studies specialization explores the history, theory, and criticism of film and television. Students examine cinema’s role as a unique 20th century art form and the contributions of moving image media as cultural practices of enduring social significance. In the critical studies specialization, they explore film and television texts in relation to the world these texts represent; not only the varied meanings of these texts, but also the processes by which these meanings are constructed. Students will develop the skills to analyze the power and responsibility of American and international film and television and new media technologies from formal, aesthetic, historical, social, and ideological perspectives. 2 Year PlanProgram Requirements.

To complete the learning experience, all students pursuing the critical studies specialization are expected to compile a portfolio. FVS 489 “Senior Colloquium” is designed to facilitate this goal. Those students wishing to continue on to graduate school may also want to complete an independent writing project. FVS 496 ”Individual Study” is designed to fill this role.

Students must maintain a 2.4 GPA or higher with a minimum grade of C- in all courses counted toward fulfilling the film and video studies major or minor requirements.

  • Production

The production specialization is designed to build specific skills in media production from a strong foundation of general knowledge in film and television. Students can choose from a wide range of courses that offer both introductory as well as more advanced study in all aspects of mediated storytelling, from writing and producing to directing, cinematography, and editing. The production specialization emphasizes exploration of the student’s personal creative voice through hands-on productions. This process allows students to develop skills in all areas of the craft, exploring both the creative and technical aspects of film/video production.

All students in the production specialization begin by making short programs, then progress to more complex productions while learning the collaborative nature of film/video production through crew experiences. Students are encouraged to experiment with traditional narrative structures, documentary, multi-camera television production, and/or new media as the curriculum allows and their interests dictate. Student projects can range from traditional films to the most intensely personal experimental works.

To complete the learning experience and help students prepare for the job market, all students pursuing the production specialization are strongly encouraged to take advantage of internship opportunities and are required to compile a portfolio. FVS 489 - Senior Colloquium and FVS 490 - Cooperative Education are designed to facilitate these goals. Those students wishing to continue on to graduate film school may also want to complete an independent film or video production project. FVS 492 - Practicum is designed to fill this role.

Students must maintain a 2.4 GPA or higher with a minimum grade of C- in all courses counted toward fulfilling the film and video studies major or minor requirements. 2 Year PlanProgram Requirements.

  • Screenwriting

Students who elect to pursue the screenwriting specialization will learn the key elements of creating scripts for film, serial media (TV, Webisodes, Mobisodes) and video games. Starting with the fundamentals, students will focus on story structure, plot, scene development, characterization and dialogue. As students advance through the required and elective courses, they will begin to hone their voice through a series of writing assignments designed to guide students toward mastering the basics of narrative storytelling in an environment designed to simulate the world of the professional screenwriter.

To complete the learning experience and help students  prepare for the job market, all students pursuing the screenwriting specialization are expected to compile a portfolio. COM 327 Scriptwriter in Development and Production and FVS 489 Senior Colloquium are designed to facilitate this goal.

Those students wishing to continue on to graduate film school may also want to complete an independent scriptwriting project. FVS 492 Practicum and FVS 496 Individual Study are designed to fill this role.  2 Year PlanProgram Requirements.

Critical Studies Minor

Students wishing to explore the history, theory, and criticism of film and television in addition to their major course of study, are encouraged to minor in critical studies. In this minor students examine cinema and television’s role as a unique twentieth-century art form and as cultural practices of enduring social significance. FVS majors may not take this minor due to overlapping of courses. Students must maintain a 2.4 GPA or higher with a minimum grade of C- in all courses counted toward fulfilling the film and video studies major or minor requirements.  Program Requirements.

Screenwriting Minor

The screenwriting minor offers students a solid foundation in traditional screenplay format, conventional cinematic storytelling, theoretical approaches to screenwriting, adaptation of other media to the screen and screenwriting for non-traditional story structures.
Film and video studies majors specializing in production or critical studies who wish to add the screenwriting minor may not use these courses to satisfy elective requirements in their specializations.  Program Requirements

Professional Writing Certificate

The professional writing certificate allows students to develop their writing skills for professional and business environments. It is delivered entirely online to serve professionals already working in careers as well as students planning to begin professional or business careers. Students will learn the rhetorical requirements for specific forms of written communication, including letters, memos, reports, proposals, promotional materials, and press releases. They will also learn to edit their own writing for clarity, correctness, and style. ApplicationProgram Requirements.

Non-Profit Organization Management Certificate

The certificate in non-profit organization administration is an interdisciplinary approach designed to provide an understanding of the organization, financing and management issues in non-profit organizations. It is designed to complement majors in artistic, advocacy, and educational endeavors. The courses provide practical hands-on skills as well as discussion of the issues facing non-profit organizations. ApplicationProgram Requirements.

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