Communication Students in the News
CWU Public Relations Student Recaps the 2015 PRSSA National Conference.
Public Relations student Jasmine Randhawa, along with a group of CWU PRSSA students, boarded an Atlanta-bound plane in November to attend PRSSA National Conference, where they learned from PR professionals and networked with hundreds of PRSSA members around the country.
This recap video, created by Randhawa, shows us conference details and Atlanta scenery, through the eyes of the students. We are proud to have our PRSSA students representing Central Washington University at the national level!
Students Document ESPN Analyst's Journey with Breast Cancer
By Nikki Stetzler, PR Student
Richard Moreno, Central’s new director of content development, took time out of his busy schedule to pay a visit to a public relations writing class Monday, Oct. 19.
The students in Jennifer Green's upper division course Advanced PR Writing were given the opportunity to ask Moreno about his career and advice to PR hopefuls.
“The most useful thing I’ve learned was to pay attention to my writing,” Moreno said.
When you are working in public relations you need to be able to tell the story fast. Writing plays a major role in the job. Moreno stressed the students to practice their writing so they can get better.
“The core of it all is being a good writer,” Moreno said.
Moreno told the class that when he first started out in his career he did not pay enough attention to the process and his writing suffered as a result.
Now, in his free time, Moreno writes nonfiction travel history books, the most recent of which is A Short History of Reno.
“When you’re in public relations or advertising, a big part of what you do is research,” Moreno said.
Six weeks ago Moreno came to Central with big plans. He told the class when prospective students look at universities the three most observed factors are cost, availability of majors, and the quality of teachers.
As a result, Moreno and his team are working on revamping Central’s homepage. At the moment the homepage is geared towards laptop users. But Moreno is working to make the site more mobile friendly. This will be a long term project.
Moreno got his start in journalism prior to moving to the public relations field. He spent seven years as the director of advertising and public relations for the Nevada Commission on Tourism. In August 2006, he moved to Western Illinois University where he served as director of student publications and adviser for The Western Courier, the student newspaper. He currently works for Central Washington University as the director of content development.