Peter J. Boyle, PhD
Department of Management
CWU Lynnwood 302T
Nominated, Excellence in Teaching, College of Business, 2014, 2012, 2011
Advertising Education Foundation Visiting Professor, Razorfish Digital Media, Seattle
Current research interests: Decision processes of consumers, entrepreneurs, and managers; information distortion; overconfidence; consumer knowledge and expertise
Boyle, P.J., Hanlon, D. & Russo, J.E. (2011). “The value of task conflict to group decisions,” Journal of Behavioral Decision Making, 21(3), 212–227.
Boyle, P.J. & Lathrop, E.S. (2012). “The value of private label brands to U.S. consumers: An objective and subjective assessment,” Journal of Retailing and Consumer Services, 20 (1), 80–86.