CWUBusiness NewsBusiness Newshttp://www.cwu.edu/business/newsen-usCWU Business Associate Professor, James Avey, keynote address 2014 Convocationhttp://www.cwu.edu/business/node/2603Mon, 29 Sep 2014 09:31:50<p>CWU Business Associate Professor, James Avey, gave a motivational keynote address at the annual CWU new student Convocation. The 2014 Convocation was held at Nicholson Pavilion on Tuesday, September 23. <img style="width: 500px; height: 333px;" alt="" src="/business/sites/cts.cwu.edu.business/files/videos/Convocation%203%202014.jpg">&nbsp;http://www.youtube.com/watch?v=3zIwnLxrWJY&amp;feature=youtu.be</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>CWU Professor Receives National Award for Internet Hacking Article http://www.cwu.edu/business/node/2595Wed, 13 Aug 2014 09:21:52<p><img alt="" src="/business/sites/cts.cwu.edu.business/files/images/holtfreter.jpg" style="width: 155px; height: 203px; margin-left: 10px; margin-right: 10px; float: left;">"Will the Hackers Win the Battle?” asked Robert Holtfreter in his award-winning article about external hackers and their effect on financial fraud. Holtfreter, professor of accounting and research at Central Washington University’s College of Business, received the Lybrand Certificate of Merit, a national research award from the Institute of Management Accountants (IMA) for an outstanding contribution to accounting literature. Holtfreter was honored at the IMA’s 95th Annual Conference in Minneapolis, Minnesota this past June. Adrian Harrington, a former student in Holtfreter’s Fraud Examination course, co-authored the article.</p><p>Holtfreter was surprised when he received word that he had been selected for the award. “You don’t expect something like this,” he said.</p><p>Holtfreter’s article was published in the January 2014 issue of <em>Strategic Finance</em>, the award-winning journal of the IMA. It was “one of the best articles of the year” according to Kathy Williams, vice president and editor-in-chief of the IMA. This is the first time Holtfreter has been on the cover of <em>Strategic Finance</em>.</p><p>“Fraud is interesting and exciting,” Holtfreter said. “The field is constantly evolving and it won’t stop changing.” He has written approximately 60 peer-reviewed articles over the past five years that focus on financial fraud, mainly in the identity theft and cybersecurity areas. “Cybersecurity is a significant world-wide problem and identity theft is the biggest problem in the fraud area.”</p><p>Holtfreter has always brought his fascination into the classroom. He teaches multiple courses on fraud detection and prevention at CWU as part of the accounting major. Holtfreter has students create presentations using his articles in the identity theft/cyber security areas and plans for them to make presentations to the public and also gives them the opportunity to assist him in his research by analyzing emerging fraud problems.</p><p>“I warn them before hand that the work load is heavy, but ‘do-able’,” Holtfreter said. “I don’t ask if they want to help, I give students the choice to help.”</p><p>In his spare time, Holtfreter serves as the Identity Theft Prevention Analyst for the Association of Certified Fraud Examiners and writes for their journal, the <em>Fraud Magazine</em>. Holtfreter is also a member of their Editorial Advisory Committee and serves on the Advisory Council for the Gerson Lehrman Group, the largest equity research organization in the world. He also&nbsp;is a consultant for their clients, many of which are the biggest hedge and mutual funds on Wall Street.</p><p>“I want to let people know what they can do to protect themselves,” Holtfreter said. “The reason why I write is to educate the community.”</p><p>Read Holtfreter’s article <a href="http://www.imanet.org/PDFs/Public/SF/2014_01/01_2014_holtfreter.pdf">here</a>.&nbsp;</p><p>Media Contact: Valerie Chapman-Stockwell, Public Affairs, 509-963-1518, valeriec@cwu.edu<br>Written by Scott Kazmi, Public Affairs Intern, 509-963-1295, kazmis@cwu.edu<br>&nbsp;</p>Proposal for School in Vietnam Wins Business Plan Competitionhttp://www.cwu.edu/business/node/2567Wed, 21 May 2014 13:11:07<p>A Central Washington University student’s proposal to build a private school in Ho Chi Minh City, Vietnam won first place in last week’s business plan competition at SOURCE, the Symposium on University Research and Creative Expression. A plan to build a brewpub with an attached theater won second place, and a planned cafe and brewpub won third place.</p><p>SOURCE is an annual university wide forum where research, scholarship and creative projects of all disciplines are showcased. The business plan competition is sponsored by CWU’s Institute for Innovation and Entrepreneurship (I4IE). A total of $10,000 from the Herbert B. Jones Foundation is awarded to the top three business plans.</p><p>CWU student Tyler Van Sickle won $5,000 for his idea to open The Trung Institute of English. Van Sickle said there is an increased demand for English-speaking workers in Vietnam. The Trung Institute will be a private school with certified teachers trained in the Pacific Northwest. The institute, Van Sickle says, will prepare students for the Test of English as a Foreign Language (TOEFL). Vietnamese citizens must achieve a minimum level of English proficiency to earn a high school diploma. The initial investment for construction and operation is $300,000. Van Sickle expects high returns on tuition and uniform sales, and says once the first school is successful, the model will be duplicated throughout Vietnam.</p><p>Alex Dahlin won $3,000 for his Yeah Buddy Brewpub and Theater planned for downtown Ellensburg. With beers such as a Cascadian dark ale named Mel’s Hole and a simple menu of pizza and salads, the brewpub plans to offer a fun and entertaining atmosphere. Estimated startup costs are $453,000. Dahlin hopes profit for the first year of business to be $168,600.</p><p>Ryan Brookart won $2,000 for his Wildcat Café and Brewpub planned on the CWU campus. He envisions a place where students of CWU’s craft beer program can apply what they are learning in the classroom. Live entertainment and events also will be on tap during late-night hours.</p><p>Members of the I4IE advisory group, the Kittitas County Chamber of Commerce, and a regional entrepreneur served as judges for the business plan competition. The judges are Roy Savoian, director of the I4IE; Vince Bryan, a retired neurosurgeon and owner of the Cave B Estate Winery in Quincy; David Greenslade, technology commercialization manager for the Pacific Northwest National Laboratory in Richland; Kathleen Horner, owner of Horner Strategic Planning and Marketing in Roslyn and former president of StockPot, Inc.(Campbell Soup Company); Woody Howse, co-founder and president of Cable &amp; Howse Ventures in Seattle; Gary Jones, an Ellensburg banking professional; Marc Kirkpatrick, principal of Encompass Engineering &amp; Surveying of Issaquah and Cle Elum; Liz Marchi, coordinator of Frontier Angel Fund, LLC of Montana; Eric Miller, president of Wineries Express, LLC of Selah; and Denny Weston, senior managing director of Fluke Venture Partners in Kirkland.</p><p>May 21, 2014</p>Presentation to Focus on Intellectual Property, Commercialization http://www.cwu.edu/business/node/2566Thu, 15 May 2014 10:12:42<p><img alt="" src="/business/sites/cts.cwu.edu.business/files/David_Greenslade.jpg" style="width: 180px; height: 270px; margin: 5px; float: right;">The next program in the Innovation and Entrepreneurship Speaker Series will feature a presentation by David Greenslade on innovation, intellectual property, and commercialization. The program is free and open to the public. It starts at 2:00 p.m. May 29 in Shaw-Smyser, room 115, at Central Washington University.</p><p>Greenslade is a commercialization manager at Pacific Northwest National Laboratory in Richland where he captures, evaluates, protects and markets PNNL inventions for its microtechnology, sensor, manufacturing, nuclear, environmental, and mechanical/electrical device technology. He is responsible for structuring and negotiating intellectual property and commercialization terms-of-research contracts and technology transfer agreements.</p><p>The speaker series, sponsored in part by the Herbert B. Jones Foundation of Seattle, is hosted by the Institute for Innovation and Entrepreneurship (I4IE), one of four centers in CWU’s College of Business.</p><p>“The speaker series is designed to bring successful business professionals to CWU to share their experiences and perspectives about the varied dimensions of the entrepreneurial ecosystem,” said Roy Savoian, director of the I4IE. “Greenslade’s presentation will focus on creativity and innovation and how they can go together in bringing entrepreneurial ventures to commercial reality.”&nbsp;</p><p>The presentation will include many examples of PNNL research that have provided solutions to problems in the marketplace.&nbsp;&nbsp; &nbsp;&nbsp;</p><p>The I4IE was established in September 2011. It provides assistance to community members who are interested in starting their own business by serving as a hub for knowledge, resources, and innovation and entrepreneurial activities.&nbsp;</p><p>Entrepreneurs, venture capitalists, angel investors, retired business executives and other business professionals and experts form the resource base for I4IE. Many serve on its Advisory Group. Greenslade is a founding member of the institute’s Advisory Group, along with Roland “Sandy” Wheeler, the co-inventor of Bow-Flex, co-founder of the Nautilus Group and a CWU graduate.</p><p>May 15, 2014</p>SOURCE Showcases CWU Scholarship and Creative Expressionhttp://www.cwu.edu/business/node/2565Wed, 14 May 2014 07:39:33<p><img alt="" src="/business/sites/cts.cwu.edu.business/files/images/SOURCE.jpg" style="width: 251px; height: 320px; float: left; margin-left: 10px; margin-right: 10px;"></p><p>The Symposium On University Research and Creative Expression (SOURCE) celebrates its 19th year dedicated to student scholarship at Central Washington University. On the Ellensburg campus, SOURCE will be held from 8:10 a.m. to 5:30 p.m. on May 15 in the Student Union Recreation Center. The event is free and open to the public.</p><p>The symposium provides students, faculty and staff from all departments and units with a platform to present their individual or collaborative scholarly work, while providing a forum for sharing and celebrating that scholarship with the university and broader community.</p><p>“SOURCE just gets better every year,” said organizer Kara Gabriel, CWU professor, psychology. “The students keep raising the bar on the quality of their presentations.”</p><p>SOURCE 2014 celebrates 361 presentations with 604 listed authors and co-authors. All presentations are mentored by faculty or staff at CWU. This year, mentors are also from Lawrence Livermore National Laboratory, Yakima Valley Community College, and Pacific Northwest University of Health Sciences as well as Ellensburg High School, Selah Junior High School, Walter Strom Middle School, Chief Joseph Middle School in Richland, and Chief Kanim Middle School in Fall City."</p><p>This year’s symposium features many distinct types of presentations, including 138 oral presentations, 3 panel presentations, 22 creative expression performances or presentations, 143 poster presentations with 9 more at satellite campuses, 27 constructed objects, and 13 creative works, including a fashion show with eight designs. Information about the presentations may be found in the SOURCE handbook, online at https://www.cwu.edu/source/sites/cts.cwu.edu.source/files/documents/2014_SOURCE_Program-Web.pdf</p><p>Students from CWU’s Puget Sound area centers are also participating. SOURCE-Des Moines will be held on Tuesday, May 13, from 2:00 to 6:00 p.m. in the Higher Education Center, Bldg 29. SOURCE-Lynnwood will be held on Wednesday, May 14, from 5:00 to 8:00 p.m. in Snoqualmie Hall.</p><p>For more information about SOURCE, go to http://www.cwu.edu/source/</p><p>Student Travis Rossignol designed the cover art for SOURCE 2014.</p><p>Media Contact: Valerie Chapman-Stockwell, Public Affairs, 509-963-1518, valeriec@cwu.edu</p>YVCC Professor Receives the Advancing the Dream Awardhttp://www.cwu.edu/business/node/2564Mon, 05 May 2014 09:31:24<p><img alt="John Evanson" src="/business/sites/cts.cwu.edu.business/files/john%20evanson.jpg" style="width: 150px; height: 236px; margin: 5px; float: right;">John Evanson, professor and chair of the Business Administration Program at Yakima Valley Community College, recently was presented with the <a href="/business/node/631">Advancing the Dream</a> award by the Central Washington University College of Business.</p><p>The award, established 14 years ago, recognizes the outstanding contribution of colleague professors in community colleges throughout Washington. Nominations for the award are submitted by students, faculty, and staff, and one professor is chosen. Evanson was presented with the award at the 21st annual College of Business Honors Banquet at CWU on Saturday.</p><p>Before joining the faculty at YVCC, Evanson taught at Williston State College in Williston, ND, and Dickinson State College in Dickinson, ND. He was instrumental in the development of one of the first community college entrepreneurship programs in the United States.</p><p>Before becoming an educator, Evanson worked for nearly 20 years in economic development, accounting, and small business finance. He has a master of business administration from University of North Carolina and a bachelor of business administration in accounting and financial management from University of North Dakota.</p><p>May 5, 2014</p>Students Build a House in Mexico over Spring Breakhttp://www.cwu.edu/business/node/2559Wed, 09 Apr 2014 10:43:22<p style="text-align: center;"><img alt="" src="/business/sites/cts.cwu.edu.business/files/Group_with_house_LDL.jpg" style="width: 500px; height: 291px; margin: 5px;"></p><p>Eleven Central Washington University students and recent grads spent some of their spring break in Mexico, but it wasn’t your typical co-ed party on a sun-soaked beach. The group, led by CWU professor James Avey, PhD, caught some rays and even surfed a little, but only after building a home for three orphaned siblings in Rosarito, Baja, Mexico.</p><p>Avey, an associate professor in the Department of Management in CWU’s College of Business, has helped build homes in Mexico in the past. He sees the trips, organized through Baja Christian Ministries, as opportunities for CWU students to learn outside the classroom.</p><p>“This provides young guys an opportunity to work and save their money and see what they can get with it instead of buying Irish Death,” Avey said, referring to the dark beer made by Ellensburg’s Iron Horse Brewery.</p><p>Avey said the trip teaches leadership skills, too.</p><p>“The primary principle of leadership is, ‘It’s not about you.’ To go and change someone’s life and come home $1,000 poorer, you can’t get that in a classroom,” Avey said, adding that the students also take away good values from the trip.</p><p>“Hopefully it will open their eyes and help shape them,” Avey said.</p><p>CWU senior Evan Tidball jumped at the opportunity.</p><p>“It’s my last spring break here at Central. What better way to go out?” said Tidball, who has a new perspective since returning from Baja that includes a better sense of the all-the-time need throughout the world.</p><p>“Here in America, we’re so overwhelmed with opportunity and money and you know, physical things that we can use to fulfill any need that we might have, and that’s not the case down there,” Tidball said after describing the absolute poverty he witnessed as the group crossed the border into Mexico.</p><p>Avey met the 11 young men on campus or around town. Some floated through one or more of his classes. Two Ellensburg businessmen, Steve Willard and Craig Ronning, also went on the trip.</p><p>“There are a lot of places where you can help. Maybe northern Mexico isn’t the best place. But it’s here, it’s close and the need is real,” Avey said.</p><p><strong>A pink house</strong></p><p>The group flew to San Diego on March 25. From there, they drove a van across the border. When they arrived at the build site March 26, they were met with a small crew of Mexican builders and a blank canvas: a cement slab with anchor bolts. The rest was up to them.</p><p>The guys not only provided the labor, they pitched in cash to pay for the house — about $7,000 — which covered the wood, nails, drywall, paint, electrical supplies and other materials.</p><p>The new two-bedroom house with a loft went to three siblings: Carlos, 19; Jessica, 17; and Victor, 16. Their father was killed in a house fire and their mother lost her battle with cancer last year.</p><p>CWU senior Joey Race hopes the new house does more than put a roof over their heads. He hopes it brings them together.</p><p>“As three orphans who have lost their parents, that’s something that I’ve never gone through. I can’t imagine it being easy. And so seeing them kind of depend on each other was super humbling and it made me think of my family,” Race said.</p><p>The siblings chose to paint the house pink.</p><p>“Pink. It was cool. It stood out,” Race said.</p><p><strong>An awkward adjustment</strong></p><p>Returning to ordinary life in Ellensburg was an awkward adjustment for Tidball.</p><p>Although grateful for his job, he noted, “Going back to work, it was unbelievable, just sitting down for the first time. I’m in my nice jeans, in my nice shoes, got my nice blue collared shirt on, in my nice comfy chair, got my computer screen, nice heater — it’s cold in the morning — got my cup of coffee. And it’s like, what am I doing here? This is ridiculous. I’m making $10.50 an hour to ... sit here and do a bunch of paperwork and these people are down here slaving away for $40 a day and that’s how they have to feed three or four mouths and hopefully get an apartment for the week.”</p><p>In addition to funding the new house, the group paid for their own travel, lodging, and food. Fun fact: They ate 212 tacos in three days.</p><p>“That’s another thing we learned from the trip. How good authentic Mexican food is,” said CWU junior Jesse Zalk, a starting football player for the Wildcats.</p><p>Another discovery: Intercultural communication is difficult, said Zalk, a communication major.</p><p>Ryan Wilkins, a recent CWU grad and now a flight instructor with Midstate Aviation, was the group’s most skilled Spanish speaker.</p><p>“Three years of (Spanish) in high school kind of paid off,” Wilkins said.</p><p>His takeaway from the trip is straightforward.</p><p>“Appreciate life and the simplicity of it,” Wilkins said. “Be grateful for what you have.”</p><p>CWU junior Paul Heberling was affected by the generosity he experienced. On their last day in Mexico, the guys had food leftover. They gave it to a man who appeared to need it, but the man wouldn’t take without giving something in return, and so Heberling picked out a bracelet.</p><p>“Here I’m giving them stuff that’s not even a big deal for me to sacrifice, and here they’re giving me ... what they have to make profit to survive,” Herberling said, twirling the handmade band around his wrist.</p><p>So, what did you do over spring break?</p><p><em><strong>PHOTO: </strong>A group of 14 men from Ellensburg traveled to Baja, Mexico to build a house for three orphaned siblings over spring break in March. Pictured back row, from left, are CWU alumnus Jason Barrom, CWU student Evan Tidball, Baja Christian Ministries foreman Hector Perez Barraza, Victor and Jessica (brother and sister), CWU student James Heberling, CWU alumnus Karl Miller, CWU students Nate Osborne (black hat) and Jesse Zalk (blue hat), CWU student Dalton Baunsgard, CWU student Paul Heberling (holding hammer), CWU alumnus Ryan Wilkins (with sunglasses), CWU senior Joey Race, and Ellensburg businessman Craig Ronning. Front row from left, Ellensburg businessman Steve Willard and CWU professor James Avey.</em></p><p>April 8, 2014</p>Fall 2013 Beacon Magazine Availablehttp://www.cwu.edu/business/node/2549Mon, 10 Feb 2014 11:23:13<p>Read about Professors Norman Gierlasinski and Margaret Smith, Accounting; alumni Ralph Conner and Juan Huitron; students Brittany Waskom and Mark Walker; in addition to stories of internships, events, faculty scholarly activities, and more.</p><p>Find it online at: <a href="http://issuu.com/teriolin/docs/cwu_beacon_fall2013">http://issuu.com/teriolin/docs/cwu_beacon_fall2013</a></p>CWU Business Associate Dean Laura Milner is in Colombia on her Second Fulbrighthttp://www.cwu.edu/business/node/2547Fri, 31 Jan 2014 10:29:58<p><img alt="Laura Milner leads a discussion at Universidad los Libertadores in Bogotá, Colombia." src="/business/sites/cts.cwu.edu.business/files/Milner%20Fulbright_76_W_HORIZONTAL.jpg" style="width: 490px; height: 266px; margin: 5px;"></p><p><img alt="Laura Milner" src="/business/sites/cts.cwu.edu.business/files/Laura_Milner_portrait.jpg" style="width: 160px; height: 224px; float: right; margin: 5px;">Fulbright scholar Laura Milner, PhD, is working with Colombians in Bogotá who value innovation and social responsibility and want their university to become internationally recognized. It turns out they think much like Milner and her colleagues at Central Washington University.</p><p>Milner, associate dean of the College of Business and marketing professor at CWU, is working with faculty, staff, and students at Universidad los Libertadores in Bogotá, Colombia on a Fulbright grant.</p><p>For six weeks she will help develop curriculum and research projects in tourism, entrepreneurship and globalization.</p><p>“So far I have seen that their thinking is&nbsp;very much like ours,” Milner said. “Their strategic thrusts are innovation, sustainability, and social responsibility in a&nbsp;global context. They are doing their very best to help lift Colombia to a world stage and they would like their school to become internationally recognized.”&nbsp;&nbsp;&nbsp;</p><p>In Colombia, Milner is also guest lecturing and covering a&nbsp;few short courses in sustainable entrepreneurship.&nbsp;&nbsp;</p><p>This is Milner’s second Fulbright award. In 2002 she went to Cape Town University in South Africa where she worked on tourism research and taught courses in tourism and marketing. Colombia is the 13th country and sixth continent where she has worked.</p><p>Milner is professor emerita at University of Alaska Fairbanks where she worked for more than two decades. She’s been at CWU since 2007.</p><p>The Fulbright Program is an exchange program sponsored by the State Department’s Bureau of Educational and Cultural Affairs. It provides funding for students, scholars, teachers, and professionals to study, research, and teach in different countries.&nbsp;Universities work through&nbsp;the Fulbright office to request people with specific expertise.&nbsp;Milner is the first Fulbright scholar assigned to Universidad&nbsp;los Libertadores.&nbsp;&nbsp;</p><p>While Fulbrights always are considered&nbsp;cultural exchanges, in recent years more&nbsp;business faculty have gotten involved, Milner said.</p><p>“So much diplomacy and inter-cultural harmony is also based on economic development and trade partnerships,” she said.</p><p>Milner’s research interests focus on international advertising and international tourism. She has worked with such tourism organizations as Princess Tours, Alaska Marine Highway, Fairbanks Convention and Visitors Bureau, as well as economic development organizations such as the Fairbanks Industrial Development Corporation, Small Business Development Center of Alaska, and Alaska InvestNet. Milner also is active on the Kittitas County Chamber of Commerce Tourism Board and is a member of the Rotary Club of Ellensburg.</p><p><em><strong>Top photo:</strong> Laura Milner, associate dean of the College of Business and marketing professor at CWU, leads a discussion on national and international accreditations at Universidad los Libertadores in Bogotá, Colombia, which just received a government sanctioned quality assurance accreditation. Milner is in Colombia on a Fulbright grant. Professor Julian Riano, standing right, is interpreting for her.</em></p><p><strong>Media contact:</strong> Barb Arnott, CWU Public Affairs, 509-963-2841, barnott@cwu.edu</p>CWU Leadership Team Reorganizes to Focus on Responsibility Centered Managementhttp://www.cwu.edu/business/node/2546Thu, 16 Jan 2014 09:11:47<p><img alt="" src="/business/sites/cts.cwu.edu.business/files/images/CWU%20Mountain%20Medallion-final.jpg" style="width: 466px; height: 228px;">Central Washington University President James L. Gaudino today announced a reorganization of the university’s leadership team that will bring new focus to implementing Responsibility Centered Management (RCM) planning for new demands upon university operations, and addressing the June retirement of Chief of Staff Sherer Holter.</p><p>Holter will immediately move to the position of vice president of operations, which she will hold through June. Stevan DeSoer, chief human resources officer, will assume the role of vice president of operations on July 1, following Holter’s retirement.&nbsp;</p><p>Linda Schactler, who has served as the executive director of public affairs since 2010, will add the chief of staff duties to her current assignment. George Clark, vice president of finance and business services/chief financial officer, will focus exclusively on university finance: budgeting, auxiliary services, finance, payroll, and enrollment management.</p><p>Gaudino said the adjustments position the cabinet to address new financial, social, and political realities that confront the university.</p><p>“Along with the provost, this experienced and talented team is prepared to address an entirely different world than the one in which we operated five years ago,” said Gaudino, noting that student enrollment has risen by 1,000 students while state funding has fallen by half. “Mr. Clark’s fiscal savvy has to focus on the culture change that Responsibility Centered Management will require.”</p><p>RCM is an approach to operations that drives decision making from the Office of the President to operational units—colleges, in the case of CWU.&nbsp; The college deans are responsible for setting priorities and generating their own revenue through student credit hours. Good decisions reward the colleges that make them and also benefit the university generally. In addition, RCM emphasizes the importance of faculty shared governance in shaping academic units.</p><p>Gaudino said Clark's new fiscal challenges also would include implementing a new budgeting system and transitioning from an accounting system dependent on thousands of&nbsp; “project identification” numbers (PIDs) to a modern and efficient “chart of accounts.”&nbsp; The new system will provide a better understanding of the university’s financial health by articulating the accounts that define each class of items for which money is spent or received.</p><p>The vice president of operations will lead the departments of Information Services, Information Security, Organizational Effectiveness, Facilities Management, Human Resources, Inclusivity and Diversity, and Police and Parking Services.&nbsp; President Gaudino said DeSoer is well prepared to assume the new operations position, which recognizes the extraordinary demands on and the great importance of the university's operational departments.</p><p>“It’s absolutely critical to have strong leadership in the daily operations of CWU along with someone who is a strong operational manager, like Sherer,” said Gaudino, adding that Holter has led the rapid and significant upgrade of university information systems in just a few months. “Steve brings operational understanding and knowledge of the university to this role and will ensure a smooth and transparent transition for our staff and the university. His expertise helps to ensure that we continue to attract a diverse and highly skilled workforce.”</p><p>DeSoer has more than 20 years of experience in higher education and shared governance, having worked at Washington State University and in the University of Alaska system prior to coming to CWU. He holds a master’s degree in education from Boston University.&nbsp; A national search for the new chief human resource officer will begin immediately.</p><p>Schactler assumes chief of staff responsibilities in addition to those of her current position as executive director of Public Affairs, which includes state and federal government relations, marketing, media relations, issue management, and university communications. The chief of staff develops and manages special projects for the president, provides coordination, and acts as liaison with campus officials, and external constituents on all matters of interest to the president, along with serving as secretary to the Board of Trustees.</p><p>“Linda has the common sense, discretion, and organizational skills that this fast-paced position requires,” said Gaudino, noting that Schactler served in a similar capacity as deputy director of the state’s Higher Education Coordinating Board from 1996 to 2000.&nbsp;</p><p>Schactler holds a master of arts in English Literature from Washington University (St. Louis). She previously operated an Olympia-based public affairs business and provided issue management and government relations services for CWU for 10 years. She also served as the communications director for the Washington State Senate.</p><p><br>Media contact: Linda Schactler, executive director of CWU Public Affairs, 509-607-4103, schactler@cwu.edu<br>&nbsp;</p>