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College of Business

Mark Pritchard

Mark Pritchard, PhD

Professor
Marketing
Department of Management

Associate Director
Northwest Center for Sport Business

2014 CB Excellence in Research Award
2011 CB Excellence in Service Award
2008 CWU Alumni Assoc. Excellence in Teaching Award

Shaw-Smyser 316
509.963.2455

pritcham@cwu.edu

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Dr. Mark P. Pritchard serves as professor of Marketing in the College of Business at Central Washington University. Having earned his Ph.D. from the University of Oregon, Dr. Pritchard was the founding Director of the NWCSB and has held faculty appointments in marketing in Canada, Australia, Singapore, France and the United States. His research concentrates on issues in services marketing and specializes in the area of brand loyalty and repeat purchase behavior in the sport and tourism industries. Recent research and instructional interests have focused on the formation of personal ethics in business and the important role social responsibility in shaping a winning brand.

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