Mark Pritchard, PhD
2014 CB Excellence in Research Award
Dr. Mark P. Pritchard serves as professor of Marketing in the College of Business at Central Washington University. Having earned his Ph.D. from the University of Oregon, Dr. Pritchard was the founding Director of the NWCSB and has held faculty appointments in marketing in Canada, Australia, Singapore, France and the United States. His research concentrates on issues in services marketing and specializes in the area of brand loyalty and repeat purchase behavior in the sport and tourism industries. Recent research and instructional interests have focused on the formation of personal ethics in business and the important role social responsibility in shaping a winning brand.
CWU is hosting a conference on October 28 to empower the next generation of strong female leaders. TDr. Pritchard's MKT 468 Visits Fitterer's And Cramer's Furniture
Two of Ellensburg's most revered home businesses hosted two groups of Marketing students to discussMicrosoft Brings Innovation Workshop To CWU
Central Washington University hosted the first-ever Microsoft Innovation Centers Pilot Workshop to b