College of Business
Shaw-Smyser 129
(509) 963-2930
cbadvising@cwu.edu
Mark Pritchard, PhD Professor Associate Director 2014 CB Excellence in Research Award | ![]() |
Dr. Mark P. Pritchard serves as professor of Marketing in the College of Business at Central Washington University. Having earned his Ph.D. from the University of Oregon, Dr. Pritchard was the founding Director of the NWCSB and has held faculty appointments in marketing in Canada, Australia, Singapore, France and the United States. His research concentrates on issues in services marketing and specializes in the area of brand loyalty and repeat purchase behavior in the sport and tourism industries. Recent research and instructional interests have focused on the formation of personal ethics in business and the important role social responsibility in shaping a winning brand.
As of January 2019, below are the room changes in Shaw Smyser!
CWU Names Jeffrey L. Stinson As New Dean Of The College Of BusinessCWU Names Jeffrey L. Stinson as New Dean of the College of Business Central Washington University ha
Beta Alpha Psi- Nu Epsilon Chapter Achieves Distinguished StatusCongratulations to our very own Beta Alpha Psi- Nu Epsilon Chapter for achieving Distinguished statu