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College of Business

Kittitas Students Learn How to Sell It

On November 4, more than 50 students at Kittitas Secondary School were presented with the challenge of creating a functional shoe and selling it to potential buyers. As part of the Central Washington University College of Business Institute for Innovation & Entrepreneurship (I4IE), students were split into groups. Within the groups, students were assigned jobs like marketing liaison, researchers, designers and bosses. At the end of the event, students had to sell their ideas to a crowd of focus groups and students, who provided positive criticism on what could be done better, and what was done well by the winning group. One of the members of the winning team said that the winning strategy was “the communication between knowing what the buyers wanted and putting that into our design.” In January, more than 250 students from across the state will participate in the same program in Yakima at Perry Technical Institute. Dr. Bill Provaznik, a professor at the College of Business and the director of the project, said there will be about five entrepreneurs from the Yakima Valley, each with a room full of students doing the same project. 

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