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College of Business

Claudia Dumitrescu

Claudia Dumitrescu, PhD

Assistant Professor
Marketing

Des Moines, WA 98198
Office: 206.439.3800 x3832

Claudia.Dumitrescu@cwu.edu

 

 

Dr. Claudia Dumitrescu (or Dr. D, as her students like to call her) has more than 10 years of experience in both the academic and business worlds. She worked for several years providing legal and business consulting for various companies in Romania and Greece. Dr. D. holds a M.S. in Agribusiness (2008) and received her Ph.D. in Business Administration (2013) from Arizona State University (ASU).


During her graduate studies at ASU, she worked as a Graduate Research Associate and served as President of the Arizona Professional Chapter of the National Agri-Marketing Association. Before her arrival at Central Washington University (CWU), Dr. D. was an Assistant Professor of Marketing at Whitworth University, Spokane WA. In  her Assistant Professor of Marketing position at CWU, Dr. D. enjoys educating  her students about marketing and its role to the global society and preparing the future business leaders who are equipped with strong interpersonal, analytical, problem-solving, and communication skills and contribute to society through socially responsible behavior.


Dr. D.’s research interests lie in the area of consumer behavior, with an emphasis on consumer policy and corporate social responsibility. She is also interested in macromarketing and cross-cultural marketing in developing countries. Dr. D. is dedicated to conduct research that sheds light on today’s marketing issues facing the business world, consumers, and society at large.


REFEREED JOURNAL ARTICLES AND CONFERENCE PROCEEDINGS:


Dumitrescu, C., Hughner, R. S., & Shultz, C. J. (2018). Examining consumers' responses to corporate social responsibility addressing childhood obesity: The mediating role of attributional judgments. Journal of Business Research, 88 (July), 132-140.


Dumitrescu Claudia, Renée Shaw Hughner & Clifford J. Shultz II (2017): Why
Do Some Consumers Make Unhealthy Food Choices? Journal of Food Products Marketing, 23 (6), 683-704.


Dumitrescu Claudia, Renée Shaw Hughner & Clifford J. Shultz II (2016). Policy And Marketing Changes To Help Curb Childhood Obesity: Government Ban Vs. Industry Self‐Regulation. International Journal of Consumer Studies, 40(5), 519-526.


Wharton Christopher, Renée Shaw Hughner, Lexi MacMillan, and Claudia Dumitrescu (2015), “Community Supported Agriculture Programs: A Novel Venue for Theory-Based Health Behavior Change Interventions,” Ecology of Food and Nutrition, 54 (3): 280-301.


Dumitrescu, Claudia, William Nganje, and Clifford J. Shultz II (2013), “Perceived Value of Pasta in Greece and Romania,”  British Food Journal, 115 (10): 1518-1536.


“Low Food Prices Culture: A Systematic Review of the Literature from the Quality of Life Marketing Perspective,” Macromarketing Conference, Leipzig, Germany, July 2018


“How Sweet It Is: A Look at the Efficacy of Warning Labels on Sugar Sweetened Beverages,” International Food Marketing Research Symposium, Dubrovnik, Croatia, June 2017.


“Development (and Evaluation) of Cross-Disciplinary Educational Materials Designed for College Students: Promoting the Understanding of Food Deserts, Nutrition and Importance of Access,” Macromarketing Conference, Chicago, June 2015.


“The Benefits and Negative Consequences of Global Marketing Systems in the Balkans – The Case of Romania,” Macromarketing Conference, London, July 2014.


“Community Supported Agriculture Programs: A Novel Venue for Theory-Based Health Behavior Change Interventions,” International Food Marketing Research Symposium, Aarhus, Denmark, June 2014.


“Companies Can Do Well by Doing Good:  Consumers’ Responses to Corporate Social Responsibility Addressing Childhood Obesity,” AMA Marketing & Public Policy Conference, Boston, June 2014.


“An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior toward Poor-Nutritional Products, with Implications for Childhood Obesity,” Association for Consumer Research Conference, Chicago, October 2013.


“Unhealthy Food Choices Explained by Attitudes toward Obesity,” International Food Marketing Research Symposium, Budapest, Hungary, June 2013.


“Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region,” WERA-72 Western Education /Extension and Research Activities Committee on Agribusiness, Santa Clara, June 2010.


“The Global Con-Divergence of Food Marketing and Consumption: Macro-Micro-Macro Perspectives from Greece and Romania,” Macromarketing Conference, Kristiansand, Norway, June 2009.

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