Public Affairs partners with units across campus to extend the university brand to the interior and exterior physical setting. Environmental graphics projects may include wall and window branding, vehicle decals and wraps, and other physical displays. Environmental graphics are marketing and branding projects. They are not directional signs or wayfinding projects. Due to the specialized nature of these projects, as well as the volume of requests, please allow a minimum of six months for completion.
Swag is branded merchandise meant to promote brand identity and support recruitment. Contact Public Affairs to place an order from its swag store, and for help building a custom product.
CWU-branded PowerPoint templates are available in 16:9 format in both a CWU Medallion or CWU Wildcat version.
"The CWU editorial style guide is intended to enhance readability, provide consistency, and establish a high standard of communications. It is based on the Chicago Manual of Style (CMOS) for official university content, including the course catalog, brochures, posters, websites, postcards, newsletters, and other publications, printed and digital. Both an Editorial Style Guide and Stylebook are available.
Equal Opportunity Statements (updated 1/4/18)
When possible, one of the following statements should be included on any CWU marketing or promotional material.
CWU is an EEO/AA/Title IX Institution. For accommodation email: DS@cwu.edu.
Central Washington University is an EEO/AA/Title IX Institution. Central Washington University’s policies and practices affirm and actively promote the rights of all individuals to equal opportunity in education and employment. Discrimination on the basis of race, color, creed, religion, national origin, sex, sexual orientation, gender identity and gender expression, age, marital status, disability, or status as a protected veteran is prohibited. The university provides an internal procedure for reporting discrimination and affords protection against retaliation for participating in the complaint process. Central Washington University complies with all applicable federal, state, and local laws, regulations, and executive orders including when soliciting bids and in the fulfillment of all contracts with governmental agencies. Direct related inquiries to Equal Opportunity, Mitchell Hall First Floor, Ellensburg, WA 98926-7425; Telephone 509-963-2206; or email firstname.lastname@example.org. Persons of disability may request this material in alternative format or make arrangements for reasonable accommodations by calling (name of department) at (department phone number) or by emailing (department email address).
Resources Available for Download
The Department of Public Affairs has prepared the following list of digital resources for the campus community. Download them as a kit.
• Official Logos
• Photo Release Form
• PowerPoint Presentation Slides
• Editorial Style Guide Cheat Sheet
Official CWU logo files are prepared as high-resolution EPS (vector), JPEG, and PNG files. The files may be “placed” or “inserted” into a variety of applications, such as InDesign, PowerPoint, Word, and Publisher. They can be “opened” in Illustrator or Photoshop. The EPS files are recommended for print uses, and the JPEG and PNG files for online/Web use. For more information about print and web-ready logos, and CWU logos in other file formats (pdf, ai, tif), contact the Department of Public Affairs.
File Format Guide
EPS (Encapsulated Postscript): vector image file; may contain vector graphics, bitmap images, and text; often used for transferring between different operating systems. Programs that open eps files: Adobe Illustrator, Acrobat, or Photoshop.
PNG (Portable Network Graphic): raster image file; commonly used where the end goal is to be viewed on a monitor; can have a transparent (clear) background. Programs that open png files: Adobe Photoshop.
PDF (Portable Document Format): page layout file; commonly used for email attachments or for saving publications in a standard format for viewing on multiple computers. Programs that open pdf files: Adobe Reader to view, Adobe Acrobat to edit.
JPEG (Joint Photographic Experts Group): raster image file; commonly used for storing digital photos, publishing Web graphics; compressed using lossy compression, which may noticeably reduce image quality if a high amount of compression is used. Does not support transparent backgounds. Programs that open jpg files: Adobe Photoshop.
AI (Adobe Illustrator File): vector image file; composed of paths, or lines connected by points, instead of bitmap data; may include objects, color, and text. Illustrator documents can be opened with Photoshop, but the image will be rasterized, meaning it will be converted from a vector image to bitmap. Programs that open ai files: Adobe Illustrator, Acrobat, or Photoshop.