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Central Washington University

B2C Program Promotes Customer Service and Shopping Locally

Rewarding and promoting customer service is the goal of a coalition that includes the Ellensburg Downtown Association, Central Washington University, The City of Ellensburg, and the Kittitas County Chamber of Commerce.

The Business to Community Stars Program (B2C Stars) encourages residents to shop locally. Program participants will receive unique advertising opportunities on the CWU campus and special promotional benefits, including a window cling that identifies B2C Stars.

“B2C Stars applauds businesses who have great customer service and who are welcoming and accommodating,” said Linda Schactler, CWU’s chief of staff. “We want to help local businesses understand and appeal in particular to the CWU student population, who account for 1 out of every 2 customers.”

The B2C Stars program is based on best practices identified by the National Customer Service Association (NCSA). Businesses that seek to participate in the program advocate and demonstrate four values the NCSA says are essential for good customer service: respect, honesty, trust, and integrity.

“The B2C training is a great opportunity to assist small businesses with training they may not have the resources or time to organize,” said Carolyn Honeycutt, Executive Director of the Ellensburg Downtown Association. “Customers who receive great customer service often share that with others, and this is a good way for us to publicly recognize some of the businesses making an extra effort to ensure everyone has a wonderful experience.”

Margaret Reich, City of Ellensburg’s Communications and Government Relations Officer, said the program will support the family-friendly brand of the City of Ellensburg, and help to create a welcoming experience for all residents.

Businesses wishing to take advantage of this opportunity can apply on the B2C website,


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