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Minors : Communication Studies
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Introduction

The minor in Advertising acquaints students with the advertising planning, production, and distribution. It complements a range of majors in the liberal arts as well as in business and professional studies and is jointly offered by the Departments of Communication and Administrative Management and Business Education. COM 201 and COM 208 are prerequisites to COM 348. It is recommended that ME 340, Principles to Selling, be completed prior to COM 305.

Course # Required Courses Credits
COM 270 Introduction to Public Relations 4
COM 300 Communication Research Methods 3
COM 305 Advertising Copywriting and Placement 4
ME 340 Principles of Selling 4
ME 350 Principles of Advertising 4
ME 461 Advertising and Sales Promotion 5
Select one of the following 3-4
COM 306 Introduction to Online Media 4
COM 309 Broadcast Advertising Copywriting 4
COM 341 Television Field Production 4
COM 348 Pulication Design 3
IT 389 Desktop Publishing 3
Select one of the following 4-5
ME 455 Consumer Research 5
COM 440 Corporate Television 4
COM 475 P.R. & Advertising Agency Management 4
Total Core Classes 32-34
Contact Information
Communication Department
400 E. University Way
Ellensburg, WA 98926
Mail Stop 7438
Phone: (509) 963-1066
Email: owensk@cwu.edu
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